Player and Embed Attribution

When someone plays an episode through your embedded player on a website, or on your show's public listen page, PodcasterPlus tags that play with where it came from. Two breakdowns in your analytics turn those tags into answers: which channels your plays come through, and which websites drive them.

Find the breakdowns

Both lists live in the Audience section, in two places:

1. In the sidebar, click Analytics and scroll to the Audience card for show-wide numbers.
2. Or open any episode's analytics page to see the same lists for that episode alone.

Look for the Sources and Embedded on lists. Like the rest of the Audience section, they cover your selected date range.

Read the Sources list

Sources splits your downloads by how the audio was requested:

• embed: plays through the PodcasterPlus player embedded on a website.
• listen: plays on your show's public listen pages hosted by PodcasterPlus.
• direct: everything else, mostly podcast apps fetching the audio for their listeners.

For most shows, direct is the biggest slice; that's your subscriber base in Apple Podcasts, Spotify, and other apps doing its normal thing. The embed and listen rows show what your website presence adds on top.

Same downloads, split by origin

Sources doesn't add anything to your totals. It splits the downloads you already have (counted to the same industry rules, bots removed, one per listener per episode per day) by where they came from.

Read the Embedded on list

Embedded on names the websites hosting your embedded player, one row per site. If your player sits on your own site and two partner blogs, you'll see up to three rows, each with the plays that site drove in the range.

Only the site's domain name is recorded, never the full page address, so the list stays privacy-safe for your listeners.

A play can be missing a site

Embedded on relies on the visitor's browser saying which site the player was on. If a browser withholds that, the play still counts under Sources as embed but won't be listed under a site.

Use it to decide where to promote

These lists answer a practical question: is putting your show on websites worth it, and on which ones?

• A partner site driving steady plays is worth more embeds, for example a player for every new episode instead of one for the show.
• A site with an embed but no plays tells you where the audience isn't; spend your promotion effort elsewhere.
• Growing listen-page plays suggest your shared links (social posts, newsletters, show notes) are working. Keep sharing them.

Get your player onto a website

If the Embedded on list is empty, no one has played an episode through an embed in the selected range yet. To place the player:

1. Go to Podcast Settings → Distribution and find the Embed player section to build an embed code for your show.
2. Or open an episode's Publish tab and use the Share & embed card for a single-episode player.

The full walkthrough, including player options and where your listen page lives, is in Share and embed episodes.

Hosted shows only

The embed player plays audio hosted on PodcasterPlus, so it isn't available for shows whose episodes stay on an external host.

What's Next?

• Share and embed episodes: build embed codes and share listen links
• Understanding Your Analytics: the full tour of your analytics dashboard
• Episode analytics: per-episode performance, launch curves, and talk time